Challenge
The main challenge was to translate HRD Antwerp’s legacy and expertise into a modern digital experience that resonates across global audiences. The platform needed to serve different user groups — jewellers, retailers, gemologists, and consumers — while maintaining HRD’s professional and authoritative image.
It also had to consolidate education, certification, and service information within a unified, intuitive interface that performs flawlessly across regions and languages.
The collaboration between Agifly and HRD Antwerp’s international teams brought together expertise from multiple continents. Working in full synergy, we achieved a seamless balance between aesthetics, performance, and accessibility — ensuring a website that resonates equally with professionals and end consumers.
Main Features
Agifly collaborated closely with HRD’s international teams to ensure consistency, technical precision, and high-end visual identity.
Key features include:
💻 Corporate Website Redesign
aligned with HRD’s premium brand identity.
🌍 Multilingual Setup
supporting a global audience.
🎓 Online Education Portal
promoting HRD’s professional training programmes.
🧭 Optimised Information Architecture
improving navigation between certification, services, and education.
🧩 Custom WordPress Theme Development
built for flexibility, speed, and scalability.
🚀 SEO and Performance Optimisation
Impact
The new HRD Antwerp website has become a central hub for diamond professionals and consumers worldwide, showcasing the brand’s excellence in certification and training while reinforcing Antwerp’s position as a global diamond capital.
- A modern and elegant digital presence that enhances HRD’s global reputation.
- A unified platform serving both B2B and B2C audiences.
- A future-proof WordPress architecture, easily maintainable and ready for continuous evolution.
Other Projects
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